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Volkswagen Ad: Gene Kelly Redux

By Kevan • Nov 1st, 2006 • Category: Art & Technology


Gene Kelly isn’t dead. . . he’s just changed his style. I’ve watched this Volkswagen ad about sixty times in the past month, and I just can’t believe how well-done and fun to watch it is. Three different dancers reconstruct the famous dance scene from Singin’ in the Rain in a prosthetic Gene Kelly mask. *I’m reeeaaady for love…*

Does the dancing style look familiar? You’ve probably seen the main dancer in this super-popular YouTube clip from a dance competition called Kollaboration 2001. The third dancer, the one that comes on at 0:35, is David Elsewhere. For a really interesting interview and article about how they made the video, and what Elsewhere’s role was in it, check out Jason Kottke of kottke.org’s post from February 2005.

Kevan is a life-size replica of a 5'8" tall human being, and comes with several interchangeable outfits and a realistic haircut. With a BA in Communications from Trinity Western University, Kevan’s professional writing, graphic design, web and creative consulting services are available for hire. Kevan resides with his beautiful wife Kendra in Vancouver, BC, and is generally a nice person.
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