Hi everybody! On March 27, 2013, I was privileged to be a guest speaker with BCIT’s digital design and development students, in a marketing class that focused that week on content strategy. Thanks to my amazing worker Erin Whittle for inviting me to be part of it.
The class followed an amazing format: it was taught via Google Hangout, from my home office in Kelowna. You can participate in the class in its entirety following the link below, complete with 10-minute-break, and awkward attempts to unmute our classroom mics triggering only horrendous feedback noises.
The slide deck is here: The Living Web: How content strategy is revolutionizing online communication
And one-by-one, here are the links we walked through.
A. About landing pages
B. About content marketing and storytelling
C. Other stuff that came up that we talked about that I’ll add links to after:
D. This week’s assigned reading: