I was excited to write a post for Domain7 on why content strategy exists:

If there are other content strategists in the room, I’d love to ask some more questions based on this:

1) I believe in content strategy 100%. My intention is not to undermine the process by asking what the point of it is, but I do think the way we answer the question can motivate us to do even better work. What is the “point” that motivates you in content strategy?

2) I don’t believe in badgering or antagonizing our clients. They are amazing people we get to work with, and while our questions are tough, we ask them with gentleness and respect. Do you find it easy or hard to ask those “tough questions”?

3) Web content and crafting a better web is obviously what content strategy performs, but the parts of the process I truly love the most are the discovery and vision-setting parts. If you do content strategy, what’s your favourite part?

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Kevan Gilbert

Kevan Gilbert is a writer, speaker and content strategy on the West Coast of BC, Canada.

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